The Kitchen CEO empowers pre-launch and early-stage CPG founders with cost-effective resources, insights, and go-to-market support
OPTIMIZE YOUR STRATEGY
You've heard the adage, "you don't know what you don't know". That's especially true for founders who launch packaged food products without industry experience.
Consumer fit, strategic distribution, and integrated forecasting are the key areas where
CPG founders typically stumble. Standard business plan templates don't prepare you for the nuances of retail...that comes with experience and guidance.
The Kitchen CEO supports founders with key resources, tailored specifically for the CPG industry, to fill the knowledge gaps in defining or redefining your go-to-market strategy.
WHO IS THE KITCHEN CEO FOR
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No plan or funding
You're ready to launch but need guidance on where to start. You have limited to no knowledge of the food industry and you need comprehensive support in critical areas like establishing consumer fit.
Generic plan and no funding
You have a general business plan however it lacks deep food industry and retail insights to inform accurate budgeting and forecasting.
Pre-seed founders with initial proof of concept
You've established early DTC traction, however, you need to strengthen your launch plan with expert consultation to increase investor and retail buyer attractiveness.
WHAT OUTCOME CAN I EXPECT FROM PARTICIPATING
Our micro-advising sessions provide you with valuable feedback, specific to your brand, from a CPG executive with over 15 years of industry experience.
Through our founder resources, you will gain retail-specific knowledge to support and strengthen your overall business plan, empowering you with an understanding of the nuances of CPG.
The Kitchen CEO doesn't promise to get your brand on grocery shelves, rather we arm you with the knowledge and tools to build market demand, forecast effectively, and optimize distribution
to solidify your go-to-market strategy.