Meet Crystal 

Industry thought leader, strategist, and advocate for strong food systems

 

Crystal Black-Davis is the President of Savvy Food Consulting, a firm she founded in 2006, specializing in supporting import CPG brands on their U.S. market readiness, as well as advising suppliers of imported raw ingredients to identify market opportunities in the U.S.

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With a wealth of experience in the food industry, Crystal previously served as VP of Marketing and Executive Vice President (USA) for the esteemed Italian-based CPG brand, Loacker, the global category leader in wafer confections. As a key member of Loacker's 2014 U.S. launch team, Crystal successfully introduced the beloved brand to American consumers, driving broad awareness and demand, which quickly led to nationwide distribution within multiple trade classes and distribution channels.

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She is a respected figure at prominent culinary events and industry trade shows where she leverages her expertise as an industry insider and trendspotter.

Crystal's exceptional brand and product management acumen consistently results in expanded distribution, high velocities, packaging/labeling compliance, and optimal consumer-level awareness, trial, and loyalty.